Join our content creation & marketing community exclusively for DIY musicians
HOW THE SMART CLUB WORKS:
Create Your Brand
Let's start with your brand before we go deeper into the content specifics.
We'll explore your WHY and how that converts into a brand message and identity.
Convert Your Brand into Content
Once we establish a solid brand we then turn that into content across your channels.
This means your bios across all channels, tag lines, profile information and homepage/landing pages.
Create a Story for Your Music
Then we begin creating specific music release stories to ignite content ideas.
Most music is created with a reason, so this should be applied to how you market it to audiences.
Turn Your Music into Promo
Finally we use the brand and release story to produce engaging promo content.
Creating multi format content to share far and wide that grips viewers with entertainment is the key to promo success.
THE MEMBERSHIP INCLUDES:
Every week we meet online for a weekly status meeting. Get personalized help from Rebecca with branding, campaign setup & execution, ad creation, or if you just need some new content ideas for your marketing. Leave every week with new ideas to execute with your music marketing.
In-depth classes where we focus on specific subject areas from using Facebook ads to content marketing across multiple channels. With hands-on, personal help from marketing experts and industry professionals to share their expertise for your journey. Reviews from the pros to assess your work and give pointers on what to improve on.
A highly useful, valuable library of resources which will be in constant development. Every live class will add more to this resource library, resulting in a rich bank of invaluable resources compiled by marketers and music industry guest speakers.
Different channels to specific topics where the community shares their success strategies, playlists, growth hacks, facebook ads, and so much more. A community of professionals, artists, marketing experts, and music industry folk.
About Rebecca Smart Bakken
Rebecca Smart Bakken is a driving force behind the new music industry who strives to fill in the skill gaps across the board. Her passion for music and marketing led her to dissect and rebuild traditional strategies using technology as a base method for artists and companies alike.
Rebecca believes that music creates change and good marketing can also do the same. They both go hand in hand, which is why she dedicates her career to building platforms to educate musicians. Her SMART Club sees artists from around the world unite to learn, execute and network on the best techniques for the industry to break out of an outdated routine. Through her SMART Music Agency, Rebecca assists artists to innovate their marketing, community building and experimental launch campaigns,
Rebecca was formerly the interim Norwegian government startup director, which saw her create initiatives and events to connect coworking hubs, investors and businesses. Through serial tech entrepreneurship, she created opportunities and consulting on all manner of marketing areas (such as SXSW); she gave individuals and industry the tools to monetize content before focusing solely on music marketing.
THE CHAPTERS OF THE COURSES
1. How to Create a Release Plan
Creating the Plan
Creating a Release Strategy
60- Day Checklist
2. How to Grow Your Release
Music Funnel & Fan Funnel
How to set up a promotion plan
How to create a visual world - Branding
How to hold the momentum going
3. How to Hack the Spotify Algorithm
What is the spotify algorithm
What does the algorithm want?
How do you hack the algorithm?
4. How to Create a Content Strategy for Your Music Brand
Creating Content Categories
Choosing the right content channels
Omni Channel & Repurposing Content
Different Content Formats
5. How to Create a Content Strategy for Your Music Release
How to create a content plan for your single launch
Content Formats & Digital Assets
Promo Content Ideas for Social Media
6. How to Create a Pre-Save Campaign
What is a Pre-Save Campaign
Why do a Pre-Save
3rd party Pre-Save Programs
How to get someone to Pre-Save
Creating a Pre-Save Campaign Plan & Strategy
Pre-Save Case Study - Artist Example
7. How to Create an Influencer Campaign
Why use influencers to spread your music
How do you collaborate with influencers
How to create a plan for your influencer campaign
How to find influencers
How to pitch to influencers
Budget & Compensation
Measuring success & growing the campaign
8. How to Create a High Converting EPK (Electronic Press Kit)
What is an EPK
Why do you need an EPK
When do you use an EPK
Different EPK formats
What is in an EPK
EPK - Artist Example
9. Email Marketing for Your Music
Why email marketing
How to start collecting email addresses
How to grow your email list
What to send out in your emails
10. How to Create Ads on Facebook & Instagram
Tour of the business suite
Creating Conversion Ads in 2021 after iOS 14 update
Audience Manager - Creating Audiences
Creating Ads for your single
Setting up your Business Manager