Join our content creation & marketing community exclusively for DIY musicians

HOW THE SMART CLUB WORKS:

Create Your Brand

 

Let's start with your brand before we go deeper into the content specifics.

 

We'll explore your WHY and how that converts into a brand message and identity.

Convert Your Brand into Content

 

Once we establish a solid brand we then turn that into content across your channels.

 

This means your bios across all channels, tag lines, profile information and homepage/landing pages.

Create a Story for Your Music

 

Then we begin creating specific music release stories to ignite content ideas.

 

Most music is created with a reason, so this should be applied to how you market it to audiences.

Turn Your Music into Promo

 

Finally we use the brand and release story to produce engaging promo content.

 

Creating multi format content to share far and wide that grips viewers with entertainment is the key to promo success.

THE MEMBERSHIP INCLUDES:

  • Weekly Live Status Call w/me:

    Every week we meet online for a weekly status meeting. Get personalized help from Rebecca with branding, campaign setup & execution, ad creation, or if you just need some new content ideas for your marketing. Leave every week with new ideas to execute with your music marketing. 

  • Monthly Live Classes:

    In-depth classes where we focus on specific subject areas from using Facebook ads to content marketing across multiple channels. With hands-on, personal help from marketing experts and industry professionals to share their expertise for your journey. Reviews from the pros to assess your work and give pointers on what to improve on.

  • The SMART Library

    A highly useful, valuable library of resources which will be in constant development. Every live class will add more to this resource library, resulting in a rich bank of invaluable resources compiled by marketers and music industry guest speakers.

  • Chat Rooms

    Different channels to specific topics where the community shares their success strategies, playlists, growth hacks, facebook ads, and so much more. A community of professionals, artists, marketing experts, and music industry folk.

THE ON-DEMAND COURSES INCLUDED

SCHEDULE FOR SEPTEMBER 2021

UPCOMING LIVE CLASSES

  • OCT 21st, 2021

    HOW TO PROMOTE AN ALBUM - LIL NAS X MONTERO (ARTIST CASE STUDY)

WEEKLY MARKETING CALLS

  • OCT 6th, 2021

    STATUS CALL W/REBECCA 

  • OCT 13th, 2021

    STATUS CALL W/REBECCA

  • OCT 20th, 2021

    STATUS CALL W/REBECCA

  • OCT 27th 2021

    STATUS CALL W/REBECCA

HEAR IT FROM THE COMMUNITY

WHAT ARE YOU WAITING FOR?

About Rebecca Smart Bakken

Rebecca Smart Bakken is a driving force behind the new music industry who strives to fill in the skill gaps across the board. Her passion for music and marketing led her to dissect and rebuild traditional strategies using technology as a base method for artists and companies alike.

 

Rebecca believes that music creates change and good marketing can also do the same. They both go hand in hand, which is why she dedicates her career to building platforms to educate musicians. Her SMART Club sees artists from around the world unite to learn, execute and network on the best techniques for the industry to break out of an outdated routine. Through her SMART Music Agency, Rebecca assists artists to innovate their marketing, community building and experimental launch campaigns,

 

Rebecca was formerly the interim Norwegian government startup director, which saw her create initiatives and events to connect coworking hubs, investors and businesses. Through serial tech entrepreneurship, she created opportunities and consulting on all manner of marketing areas (such as SXSW); she gave individuals and industry the tools to monetize content before focusing solely on music marketing.

THE CHAPTERS OF THE COURSES

​1. How to Create a Release Plan

2. How to Grow Your Release

​3. How to Hack the Spotify Algorithm

4. How to Create a Content Strategy for Your Music Brand

5. How to Create a Content Strategy for Your Music Release

6. How to Create a Pre-Save Campaign

7. How to Create an Influencer Campaign

8. How to Create a High Converting EPK (Electronic Press Kit)

9. Email Marketing for Your Music

10. How to Create Ads on Facebook & Instagram

© Copyrights by Rebecca Smart Bakken. All Rights Reseved.