Join our content creation & marketing community exclusively for DIY musicians
Create Your Brand
Let's start with your brand before we go deeper into the content specifics.
We'll explore your WHY and how that converts into a brand message and identity.
Convert Your Brand into Content
Once we establish a solid brand we then turn that into content across your channels.
This means your bios across all channels, tag lines, profile information and homepage/landing pages.
Create a Story for Your Music
Then we begin creating specific music release stories to ignite content ideas.
Most music is created with a reason, so this should be applied to how you market it to audiences.
Turn Your Music into Promo
Finally we use the brand and release story to produce engaging promo content.
Creating multi format content to share far and wide that grips viewers with entertainment is the key to promo success.
THE MEMBERSHIP INCLUDES:
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Weekly Live Status Call with Rebecca Smart Bakken
Every week we meet online for a weekly status meeting. Get personalized help from Rebecca with branding, campaign setup & execution, ad creation, or if you just need some new content ideas for your marketing. Leave every week with new ideas to execute with your music marketing.
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Monthly Live Classes
In-depth classes where we focus on specific subject areas from using Facebook ads to content marketing across multiple channels. With hands-on, personal help from marketing experts and industry professionals to share their expertise for your journey. Reviews from the pros to assess your work and give pointers on what to improve on.
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The SMART Library
A highly useful, valuable library of resources which will be in constant development. Every live class will add more to this resource library, resulting in a rich bank of invaluable resources compiled by marketers and music industry guest speakers.
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Chat Rooms
Different channels to specific topics where the community shares their success strategies, playlists, growth hacks, facebook ads, and so much more. A community of professionals, artists, marketing experts, and music industry folk.
THE ON-DEMAND COURSES INCLUDED
MY PROMISES TO YOU
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I promise you will leave with content ideas
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I promise you will improve your branding and story
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I promise you will learn new innovative ways to promote your music through content & technology
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I promise you will have someone to hold you accountable with your marketing activities every week
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I promise you will get all your music marketing questions answered
WHAT THE CURRENT MEMBERS SAY
I've achieved so much since I joined:
• Look Up challenge (helping to spread awareness on mental health on Instagram, artists and friends from all over the world have joined)
• Ta Körkort app (my voice in Sweden’s most popular to buy app)
• No Diggity cover release
• Grab your popcorn 🍿 YT series
• My voice featured in the audio book “CURIE” on Storytel & Nextory
• My voice as the soul singer in the Valentines commercial for No Account Casino
Thanks to SMART Club, Beatport recommended my latest EP Technoized and it was placed on number 36 on Beatport 100 hard techno chart for weeks... I signed another Vinyl release with Rawsery records... I have played a festival in the south of Sweden plus a few BIG open airs with big Swedish names. This weekend I'm playing on a big Techno boat to Tallin. This boat is called Monday bar - god rave the queen, a super famous party. And later this month I'm playing with a big name from Berlin here in Sweden, her name is Nur Jaber. That is BIG!!
I achieved 180K on my latest single release, National radio placement in Spain, Spotify editorial playlist placement, to name a few!
SCHEDULE FOR JANUARY 2022
UPCOMING LIVE CLASSES
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JAN 20th, 2021
HOW TO BUILD A BRAND AS A MUSICIAN
Music Branding 101
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WEEKLY MARKETING CALLS
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JAN 5th, 2021
STATUS CALL W/REBECCA
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JAN 12th, 2021
STATUS CALL W/REBECCA
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JAN 19th, 2021
STATUS CALL W/REBECCA
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JAN 26th 2021
STATUS CALL W/REBECCA
WHAT ARE YOU WAITING FOR?
THE CHAPTERS OF THE COURSES
1. How to Create a Release Plan
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Creating the Plan
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Creating a Release Strategy
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Music Funnel
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60- Day Checklist
2. How to Grow Your Release
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Music Funnel & Fan Funnel
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How to set up a promotion plan
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How to create a visual world - Branding
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How to hold the momentum going
3. How to Hack the Spotify Algorithm
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What is the spotify algorithm
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What does the algorithm want?
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How do you hack the algorithm?
4. How to Create a Content Strategy for Your Music Brand
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Creating Content Categories
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Choosing the right content channels
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Omni Channel & Repurposing Content
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Different Content Formats
5. How to Create a Content Strategy for Your Music Release
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Music Funnel
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How to create a content plan for your single launch
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Content Formats & Digital Assets
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Promo Content Ideas for Social Media
6. How to Create a Pre-Save Campaign
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What is a Pre-Save Campaign
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Why do a Pre-Save
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3rd party Pre-Save Programs
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How to get someone to Pre-Save
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Creating a Pre-Save Campaign Plan & Strategy
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Pre-Save Case Study - Artist Example
7. How to Create an Influencer Campaign
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Why use influencers to spread your music
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How do you collaborate with influencers
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How to create a plan for your influencer campaign
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How to find influencers
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How to pitch to influencers
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Budget & Compensation
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Measuring success & growing the campaign
8. How to Create a High Converting EPK (Electronic Press Kit)
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What is an EPK
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Why do you need an EPK
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When do you use an EPK
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Different EPK formats
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What is in an EPK
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EPK - Artist Example
9. Email Marketing for Your Music
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Why email marketing
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How to start collecting email addresses
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How to grow your email list
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What to send out in your emails
10. How to Create Ads on Facebook & Instagram
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Tour of the business suite
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Creating Conversion Ads in 2021 after iOS 14 update
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Audience Manager - Creating Audiences
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Creating Ads for your single
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Setting up your Business Manager
About Rebecca Smart Bakken
Rebecca Smart Bakken is a driving force behind the new music industry who strives to fill in the skill gaps across the board. Her passion for music and marketing led her to dissect and rebuild traditional strategies using technology as a base method for artists and companies alike.
Rebecca believes that music creates change and good marketing can also do the same. They both go hand in hand, which is why she dedicates her career to building platforms to educate musicians. Her SMART Club sees artists from around the world unite to learn, execute and network on the best techniques for the industry to break out of an outdated routine. Through her SMART Music Agency, Rebecca assists artists to innovate their marketing, community building and experimental launch campaigns,
Rebecca was formerly the interim Norwegian government startup director, which saw her create initiatives and events to connect coworking hubs, investors and businesses. Through serial tech entrepreneurship, she created opportunities and consulting on all manner of marketing areas (such as SXSW); she gave individuals and industry the tools to monetize content before focusing solely on music marketing.
© Copyrights by Rebecca Smart Bakken. All Rights Reseved.